The other day, one of our writers overheard someone say, in reference to web development and more specifically, to web content, “Everything is driven by impatience and speed these days.” Isn’t it the truth? Sometimes it seems like web designers and developers are so obsessed with putting the most possible content out there that they rarely stop to consider what kind of web content they’re presenting. Probably all of us have noticed a poorly-designed website—an embarrassing typo that just one more proofread could have fixed—an ugly infographic. What is the point of cluttering the Internet with so much junk? In the end, with that strategy, we all lose.
And yet, we understand the mentality that drives that kind of slapdash work. Clients who contract web design and content-development groups have expectations and desires, some reasonable, some not so much. The thing is, everyone wants to produce that elusive “viral content,” like a blog or an infographic, that will be shared across social media and get attention, clicks, and sales. The thing is… too often, web developers go for quantity over quality. They think that producing the most content will result in something good; aka the old “throw it up against the wall and see what sticks” philosophy.
In the end, however, only good content gets the attention. The Internet does not forgive—or forget. An infographic riddled with typos will not get the kind of attention clients want. It will invite ridicule and scorn, as will a poorly-written blog post. Even if you spam every single social media outlet, if your content is awful, it won’t do you any good.
That’s why, here at KCWMS, we take the time to ensure everything we produce for our clients is of excellent quality. We think about what people want to see, instead of just assuming if it’s out there, people will see it. We resist the allure of quantity, and stick with quality. We know that people visit websites and blogs because they have questions they want answered. That’s why we get to know our clients, and then apply that knowledge by thinking about what our clients’ clients might want to see before generating “content.”
We admit we don’t know everything. We learn, we adapt, and we change. We take a thoughtful approach to every blog we write, researching materials and then adapting what we learn to match voice to client. Maybe that’s why our “rejection rate” from our clients is less than 1%.
At KCWMS, we know how frustrating it is to search the Internet for information and happen upon a host of worthless blog articles or terrible websites. We’ve been there—and that’s why we won’t do that. We take pride in the quality of our work, and we think you will, too.
by Molly T.